HOW IT ALL BEGAN
The beginning is the most important part of the work
Summer Sunday nights, CEO & Founder Benita Munnerlyn and her friends would play sand volleyball together after church. Although they would be having a great time, games were cut short because everyone would get hungry and stop playing. In an effort to maximize their time, Benita brought her homemade Granola as a healthy, energizing snack. Her pastor loved the granola so much that he wanted to buy some, thus on July 9, 2017, a company was born.
Benita actually first received the calling to run her own plant-based food company at 13 years old, and finally at 21 the opportunity arose. But making nutritious and tasty vegan food is only part of her objective. She is committed to making plant-based food, supporting environmentally sustainable efforts, and enhancing community development. Benita envisions facilities based in urban developments so that those in re-entry programs can immediately start working again, people without cars can access facilities through major bus lines, at-risk women have a flexible and consistent way to support themselves and their families, and urban teens have something productive to do after school while learning fiscal responsibility.
Wholistic Brands is based out of Cincinnati, OH, and started by selling Benita's infamous Granola. In February 2018, she introduced the Community Cookie; a twist on the chocolate chip cookie. The company plans to continue expanding its reach and product line in order to transform the lives and well-being of those in the Cincinnati community and beyond.